“GM Envolve is about working with our customers to create tailored solutions to help meet their unique challenges,” Peper said. “GM Envolve will draw from the entire GM enterprise portfolio of business-to-business products and services for ICE and EV.”

Other automakers also have heightened their focus on fleet business in recent years.

Ford Motor Co. in 2021 formed its Ford Pro commercial unit, which is targeting $45 billion in revenue by 2025. The company said Ford Pro, which nearly tripled its first-quarter earnings to $1.4 billion before interest and taxes, aims to increase recurring subscription revenue and commercial vehicle market share, as well as to lower the cost of ownership for fleet customers.

Through GM Envolve, sales account executives will be able to help business customers obtain vehicles and parts, purchase software or delivery vans from BrightDrop, acquire tools such as energy storage or integrated charging through its GM Energy division, or access intelligence software such as OnStar Business Solutions, GM said.

GM Envolve also will offer consulting services to help business customers achieve growth.

Account executives will have access to experts who specialize in GM’s different business units, said Steve Hill, vice president of GM’s commercial growth strategies and operations. GM Envolve will be part of Hill’s organization.

“We really want them to become part of the customer’s team, bringing us new ideas and new solutions,” he told reporters on a briefing call last week. “They’ll be our eyes and ears in the field and bringing back what we need to do better to help meet their needs.”