Chrysler overreaches in this memorable magazine advertisement. 1986 Chrysler LeBaron GTS Ad Give Chrysler credit for hubris. If a carmaker is going to compare in advertising its cars to other vehicles, it may as well shoot for the stars. And, in this ad for the new LeBaron GTS, Chrysler went big. More Favorite Car Ads […]
Favorite Car Ads: 1956 General Motors Hardtop Sedans | The Daily Drive | Consumer Guide® The Daily Drive
1956 Buick Series 60 Riviera Sedan (top) and Cadillac Sedan de Ville, There is no denying that the hardtop body style was a triumph of midcentury auto design. Depending on who you ask, the 1949 Buick Roadmaster Riviera coupe was the first regular-production hardtop of the post-war era. For General Motors, things got even more […]
Favorite Car Ads: 1958 Edsel | The Daily Drive | Consumer Guide® The Daily Drive
1958 Edsel Ad The Edsel was no worse, nor much better, than other American cars of its day. The brand’s failure has been attributed to a number of factors, but as an armchair historian, I blame three things: a shock-and-awe launch, confusing marketing, and false hope, that latter point relates to the ad seen here. […]
Favorite Car Ads: 1970 Volvo | The Daily Drive | Consumer Guide® The Daily Drive
We’re talking about 350 pounds here. That’s the difference in weight between a new 1966 Volvo and a same-year Dodge Coronet—the latter depicted here as having “died young.” The text in this ad is interesting, and makes a good case that American cars of the era were simply larger and heavier than consumers really needed […]
Favorite Car Ads: 1960 Ford | The Daily Drive | Consumer Guide® The Daily Drive
Favorite Car Ads: 1960 Ford Man, they don’t make commercials like this anymore. Nor do carmakers spend money heralding the arrival of their new-model year offerings. We live in the era of target marketing and micro ads. The odds of consumers today being exposed to ads for products they might not want—or cannot afford—are relatively […]