When Volvo released the T5 variant of their 850, the Swedish automaker wanted to boost its profile in order to gain market share. Instead of a traditional marketing campaign, Volvo took the 850 racing in the British Touring Car Championship. How the decision to use the 850 estate came about wasn’t intentional though. Volvo commissioned Steffansson Automotive to […]
When An F1 Team Takes On Tin-Tops: The Williams BTCC Laguna
Frank Williams once said: “Next to Formula One, the BTCC is the most important series in the world outside America.” He was right. With over a million people tuning in on a Sunday to watch their favourite drivers battle it out in the British Touring Car Championship, few other live sporting programs came close. To have Williams run […]
Super Tourers: The Golden Age Revisited
Short of Formula 1, not much came close to the spectacle of British Touring Cars in the 1990s. The budgets were astronomical and the drivers were rockstars, but the cars were relatable with production models they were based from found on most UK driveways. For many of us, the mere mention of Super Tourers conjures […]