So far, so good. But where the cracks show is with familiarity; where the G90 is strong, often the S-Class (and rivals) is sublime. The established class leader is a more complete package, the fact it has been refined over generations most evident in terms of its noise isolation, especially from the rear wheels, nearest to where the passenger sits, and ride comfort. On a Korean set up and on Korean roads (which, frankly, look much like ours) there were too many intrusions from lumps and bumps that a German luxury car would have batted off without breaking a sweat.

Maybe you can be forgiving of that given the price, which ranges from about £62,000 to £115,000 depending on spec. That seriously undercuts German rivals, although – given what will likely be viewed among ultra-wealthy or privileged buyers as a commensurate deficit –  it also raises the risk of it being beloved by upmarket taxi firms more than the upper classes.

Genesis will make a final decision on whether to sell the G90 in Europe based on the cost of modifications required to suit the roads and customer tastes versus potential profits from sales and the marketing boost from pitching a rival against the flagship models from the German brands that have traditionally dominated the segment.