New and Used Ford Bronco: Prices, Photos, Reviews, Specs -

This preview of the 2024 Bronco will be revised once specs, photos, prices, and safety have been updated.

The Bronco is an off-road-oriented SUV in the vein of the Jeep Wrangler. Also shop it against the Toyota 4Runner if you’re heading for the trails.

There are better choices for in-town comfort, but the 2024 Ford Bronco is a full-personality four-wheeler available in a huge range of trim levels. (Read more about how we rate cars.)

The 2024 Bronco should largely carry over, though it’s likely Ford will offer up at least one or two special editions throughout the model year.

With its 1960s-era blocky lines, the Bronco’s looks are unmistakable. (And if you’re really confused, its big BRONCO badging stretching across the upright grille on many versions is a dead giveaway.). The Bronco is unabashedly retro, albeit with some modern touches such as available LED headlights, integrated tow hooks, and big wheels and tires nearly as tall as the original’s hood line. Two- and four-door versions are available, each of which can be paired with either a composite hardtop with removable panels or a conventional fabric top with plastic windows toward the rear.

The retro theme continues inside, with a bolt-upright dash and easy-clean (read: cheap plastic) trim throughout.

The base 2.3-liter turbo-4 churns out 275 hp via either a 7-speed manual or a 10-speed automatic, while a 2.7-liter twin-turbo V-6 is widely available for those who need a little more. The Raptor’s 3.0-liter twin-turbo V-6 spins out 418 hp. Four-wheel drive comes standard, of course, but it takes adding the Sasquatch package with its 35-inch all-terrain tires, Bilstein dampers, and extra off-road modes to go beyond typical mid-size pickup capability. Other versions build in even more tech, such as beefier axles, semi-active shocks, and tires as tall as 37 inches.

Quick-witted steering makes the Bronco less lumbering in town than its big dimensions might otherwise suggest. The ride is firm, yet with all that rubber it can swallow up big bumps. Highway cruising means constant steering corrections, though.

Fuel economy? It’s not great, though the base model checks in as high as 20 mpg combined.

Inside, look for decent seats and a boxy cargo area. An 8.0-inch touchscreen sits front and center on the dash, above rubberized knobs and switches. No version drips with luxury, though leather and heated seats can be added.

A five-star rating from the NHTSA provides some crash-test peace of mind. Look for standard automatic emergency braking and automatic high-beam headlights, plus widely available blind-spot monitors, adaptive cruise control, and active lane control.

How much does the 2024 Ford Bronco cost?

Strong demand has prompted several price hikes, so it’s reasonable to estimate that Ford will want close to $37,000 for the cheapest model. A four-door version costs $3,000 or so more. Most buyers skip the somewhat spartan base model for one of nine other trim levels, though you’ll want to spend some time comparing this huge lineup to see what fits your needs.