• The 2023 Ram 1500 Rebel and the widebody TRX model will be offered as an extremely limited Lunar Edition.
• The Lunar Editions feature exclusive Ceramic Gray paint as well as an interior with blue contrast stitching.
• The Rebel Lunar Edition starts at $72,205, and the TRX Lunar Edition starts at $108,340.

Earlier this week, Ram released a short video teasing a new pickup truck. While it was thought today’s reveal might see the Ram 1500 adopt a version of the Hurricane twin-turbocharged 3.0-liter inline-six with up to 510 horsepower, instead it’s another limited-production model with exclusive paint called the Lunar Edition.

While Ram didn’t mention any production numbers, the brand did say the Lunar Edition will be extremely limited when it becomes available later this spring. It’ll be offered on the off-road-oriented Ram 1500 Rebel as well as the more extreme 702-hp Ram 1500 TRX.

As with the limited-production Havoc Edition, with its brightly colored Baja Yellow paint, that was revealed late last year, the Lunar Edition also comes with exclusive Ceramic Gray paint. The new special edition also brings Surf Blue interior accents that color the contrast stitching throughout the cabin and can be seen tracing the “TRX” logos embroidered into the back of the seats.

The 2023 Ram 1500 Rebel 4×4 with the Hemi V-8 powertrain starts at $59,085, but the Lunar Edition costs $72,205. A large chunk of that surcharge comes from curated add-ons, especially the loaded Level 2 package. The latter includes a 12.0-inch touchscreen, a 19-speaker Harman Kardon sound system, heated seats, a heated steering wheel, a power-adjustable driver’s seat, and myriad driver assists. A set of black-pained wheels and body decals also contribute to the higher price.

The widebody ’23 Ram 1500 TRX starts at $86,450, which includes the 702-hp supercharged 6.2-liter V-8 and other beefed-up bits for maximum off-road action. However, those who want the exclusiveness of the Lunar Edition will have to shell out a more astronomical $108,340. Like the Rebel variant, the TRX’s hefty surcharge is largely the result of only coming with the equally loaded Level 2 package as well as beadlock wheels, body decals, the carbon-fiber interior package, and a panoramic sunroof.

Senior Editor

Eric Stafford’s automobile addiction began before he could walk, and it has fueled his passion to write news, reviews, and more for Car and Driver since 2016. His aspiration growing up was to become a millionaire with a Jay Leno–like car collection. Apparently, getting rich is harder than social-media influencers make it seem, so he avoided financial success entirely to become an automotive journalist and drive new cars for a living. After earning a degree at Central Michigan University and working at a daily newspaper, the years of basically burning money on failed project cars and lemon-flavored jalopies finally paid off when Car and Driver hired him. His garage currently includes a 2010 Acura RDX, a manual ’97 Chevy Camaro Z/28, and a ’90 Honda CRX Si.