The 2023 Toyota Prius has a great set of standard features. Its low price and excellent list of base features warrants bonus points, but its lack of user-friendly infotainment may be grounds for a demerit on upper trims. Given our recommendation of the base LE, it stands at a total of 7 out of 10.
The Prius comes with a 3-year/36,000-mile basic warranty with two years or 25,000 miles of factory scheduled maintenance. Hybrid-related components are covered for eight years or 100,000 miles, and the hybrid battery is covered for 10 years or 150,000 miles. All of this coverage compares quite closely with that of rival hybrids.
Which Toyota Prius should I buy?
Prices of the 2023 Prius start at $28,545 (including the mandatory delivery fee of $1,095) for the base LE model with front-wheel drive, and they range up to $36,960 for a Limited AWD version. Options like a rear camera mirror can push the top sticker price toward $40,000. Today, with the head-turning new exterior and sportier driving manners for the whole lineup, our lukewarm feelings about the upper trims’ larger infotainment system and the glass roof, and the best mileage ratings of the lineup (57 mpg city, 56 highway, 57 combined) going to the base LE, that’s the one we’d get—or, if you’re leasing, consider the plug-in hybrid Prius Prime.
The Prius LE has 17-inch steel wheels with plastic wheel covers, manually adjustable seats, and an 8.0-inch touchscreen display. XLE models step up to 19-inch alloy wheels plus rain-sensing wipers, power adjustable driver’s seat, heated front seats, proximity keys, and keyless start.
The top Prius Limited trim adds a power rear tailgate, heated and cooled front seats with memory settings, a standard glass roof and a 12.3-inch central touchscreen (both optional on the XLE). Otherwise, mid-range XLE versions step up to projector-beam headlights, 19-inch alloy wheels, heated front seats, and a smart key system, with the glass roof optional.
Across the lineup all-wheel drive costs just $1,400 more, and given how it detracts only slightly from fuel economy numbers, it’s likely worth the premium.
The plug-in hybrid Prius Prime is offered in SE, XSE, and XSE Premium models, and the set of features essentially parallels the three Prius hybrid models.
The 12.3-inch touchscreen infotainment system included in top-trim versions and optional in mid-trim versions isn’t on its own worth the upsell, in our opinion. Its ultra-wide-format landscape layout makes scrolling through lists no easier—whether that be satellite radio stations or menu items—requiring you to keep your eyes on the screen for longer stretches than needed. There’s no simple way to split that screen real estate either, and it lacks a simple way to toggle back and forth between its built-in wireless Apple CarPlay and Android Auto compatibility.
How much is a fully loaded 2023 Toyota Prius?
If you’re talking about the hybrid, that’s the top Prius Limited, at $35,560 including the $1,095 destination fee. Adding $1,400 for AWD, then the $1,695 Limited Premium package adding heated rear seats, a digital rearview mirror, a parking assistant, and a surround-view camera system—you’re up to $38,595.
The top Toyota Prius Prime model, the XSE Premium, starts at $40,265, and adding a solar-charging roof, heated rear seats, parking assistant, and the surround-view camera system bring the total to $42,510.
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