MG calls the promotion a “social leasing” offer, in reference to the plan the French government is working on to make EVs more affordable. It has been delayed several times because French authorities fear it would benefit mainly Asian brands.

According to a government source, it should be unveiled later this year and implemented in 2024, when the first European made affordable electric cars will come to market, such as the Citroen e-C3 from Stellantis and the Renault R5.

The MG4, imported from China, was the 5th most popular EV sold in France in May, according to the French electric mobility association Avere-France.