At the 2023 Goodwood Festival of Speed, BMWBLOG got to chat with Stefanie Wurst, Head of MINI, about the brand’s future, its navigating digitalization, a direct-to-customer sales model, and more. The conversation gave us an interesting glance at where the brand points toward 2030 when it becomes all-electric. But until then, MINI still has a […]
MINI Brings Their ACEMAN to Goodwood Festival of Speed
The 2023 Goodwood Festival of Speed just kicked off, and MINI is geared up to leave an impression with its lineup of cars. One model that is generating a lot of buzz is the Concept ACEMAN, which made its UK debut at the event. This electric crossover paves the way for its production version, expected […]