Category: Sixties

Favorite Car Ads: 1970 Volvo | The Daily Drive | Consumer Guide® The Daily Drive

We’re talking about 350 pounds here. That’s the difference in weight between a new 1966 Volvo and a same-year Dodge Coronet—the latter depicted here as having “died young.” The text in this ad is interesting, and makes a good case that American cars of the era were simply larger and heavier than consumers really needed […]

Favorite Car Ads: 1960 Ford | The Daily Drive | Consumer Guide® The Daily Drive

Favorite Car Ads: 1960 Ford Man, they don’t make commercials like this anymore. Nor do carmakers spend money heralding the arrival of their new-model year offerings. We live in the era of target marketing and micro ads. The odds of consumers today being exposed to ads for products they might not want—or cannot afford—are relatively […]

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